The new hair colour range we’ve designed for Pixie Lott takes advantage of 3 trends. First the spectacular growth of the home tinting sector – with a 20 fold increase over the past year. Second – product development has made it fast and easy, you can have a glamorous new colour over the weekend and be back to your usual colour in time for school or work. And third – the cult of celebrity. Although this trend has been instigated by teenagers – Pixie’s high profile is driving the volume growth. Thanks go to all the specialists we collaborated with to bring the Pixie Lott Paint range to life: Charlotte Rutherford for Wonderland, Pete Pedonomou photography, Jon at Jon Oliver Studio – retouching, Holborn Studios, Holly Rudge – hair, Avigail Collins, Silver Spoon – stylist, Caroline Barnes – make up.