Holborn Studios – not the most glamorous looking place you’ve ever seen. But looks can be deceiving. Michael Caine, Faye Dunaway, Cate Blanchett, Orlando Bloom, The Stones, Oasis, Blur and Kate Moss…. have all been shot here over the years. We shot here recently with Peter Pedonomou for the Pixie Lott Paint range.
The new hair colour range we designed for Pixie Lott – appearing in a store near you soon. Pixie’s already having fun using it – being seen bright and beautiful at last night’s Wonderland Magazine party for London Fashion Week.
Why change the logo?
- Because of the restructure (Alphabet). Unlikely as that move is aimed at investors who will not be swayed one way or the other by a new typeface.
- Is it because the world is now more mobile than desktop. This trend is hardly news.
- The wider applications of the brand (see examples here). Again nothing new for a company the size of Google. The ‘G’ icon and animations are things that could have been done without any change to the logo.
The logo didn’t need changing and we’ve lost one of the world’s most familiar marques to something rather bland.
The new logo was only unveiled at the end of July but has become tangled in a plagiarism row. It’s claimed that it copies the logo of the Théâtre de Liège in Belgium – which was started in 2011. I’m sure its possible to find a logo somewhere in the world similar to the Théâtre de Liège marque which pre-dates 2011 – after all: the rectangle, circle and ‘triangle’ are hardly new to the world of design. Judge for yourself.
The London 2012 logo was lambasted when it launched – accusations of copying Lisa Simpson’s head, punk album covers and “my kids could do better”. But they stuck with it and delivered the wider identity down to every detail. Perhaps Japan need to fight their corner…
Read more in the Japan Times.
New Zealand have shortlisted 4 finalists from over ten thousand entries for their new national flag. The result will be decided by a referendum later this year. I think to work effectively it needs a simple, uncomplicated approach – which all these achieve. They could start to develop a brand language from this. For example more detailed versions of the fern or the Koru could be created for use on currency. More detail here. The Koru is growing on me….
What’s wrong with this logo.
What’s wrong with this logo.
Answer: nothing – it’s simply irrelevant.
Loughborough University have launched a new logo and their students – past and present are not happy.
So here’s a summary of how not to completely mess up an identity project:
1. A logo is not a brand – not even close.
2. An identity can be improved in many ways without ever touching the logo.
3. Speak to the people who matter before you design anything – usually the people buying your product or service.
4. If your brand has history don’t throw it away – lever off it. The old logo is based on the arms granted to the former technical college in 1920 when it evolved into a University.
5. A change of logo should signify a wider change in the organisation – it’s a line in the sand.
6. A logo is a small part of a much wider identity – but it’s the most emotive element.
We’ve worked on 500 year old brands, new start ups, charities – and universities. So we know these rules work.
Malawi – on the one hand a beautiful African country, on the other a place with 1 million HiV sufferers.
BBC Radio 4′s From Our Own Correspondent gives a superb 4 minute taste of everyday life there and how the intrepid bikers from Riders for Health are making a massive difference.
The Malawi piece starts 16min 54secs into this link and you can fast forward to it.
We’ve just put the finishing touches to the design of Riders for Health’s Annual Review which will be our site soon. Malawi, as well as other African countries, are featured – so now you’ll be able to both see and hear about Riders’ phenomenal work in Africa.
The Norwegian Central Bank put the design of their bank notes out to pitch to 8 design teams. They’ve chosen to develop a mix of 2 concepts - traditional 1 side with a modern reverse. With 45bn of notes in circulation I hope the designers are on a repeat use fee.
Blending traditional with modern is a brief we’ve come across in many forms across many sectors – visitor attractions, professional firms, sports brands and charities. If your brand has history (like many of the luxury goods brands) that’s something that can’t easily be copied. If you invest the time to understand the history of a brand then you can create much more relevant and compelling design going forward.