Instagram rebrand

People liked the original Instagram logo but its owner, Facebook, have changed it to a generic corporate. Shame. It’s also been pointed out that its colour palette has been taken from the PowerPoint stock background ‘Early Sunset’. You be the judge…

Original-instagram-logo new-instagram-logo Earlt Sunset PPT

Award Winner

The national NHS sustainability Awards took place in Birmingham this year with TV star Michaela Strachan presenting. Our ‘SWITCH to a Sustainable UHNM’ campaign was successful in the behavioural change category. Here’s a poster from the campaign for University Hospitals of North Midlands NHS Trust.



Why change the logo?

- Because of the restructure (Alphabet). Unlikely as that move is aimed at investors who will not be swayed one way or the other by a new typeface.

- Is it because the world is now more mobile than desktop. This trend is hardly news.

- The wider applications of the brand (see examples here). Again nothing new for a company the size of Google. The ‘G’ icon and animations are things that could have been done without any change to the logo.

The logo didn’t need changing and we’ve lost one of the world’s most familiar marques to something rather bland.

google-new & old


Brand Panic – Tokyo 2020 Olympic Games Logo Scrapped

The new logo was only unveiled at the end of July but has become tangled in a plagiarism row. It’s claimed that it copies the logo of the Théâtre de Liège in Belgium – which was started in 2011. I’m sure its possible to find a logo somewhere in the world similar to the Théâtre de Liège marque which pre-dates 2011 – after all: the rectangle, circle and ‘triangle’ are hardly new to the world of design. Judge for yourself.

The London 2012 logo was lambasted when it launched – accusations of copying Lisa Simpson’s head, punk album covers and “my kids could do better”. But they stuck with it and delivered the wider identity down to every detail. Perhaps Japan need to fight their corner…

Read more in the Japan Times.

Tokyo 2020 Logo