Branding – does it need rebranding?

We all know that branding isn’t about logos.

If you’re genuine about cultivating a brand – then you have to do the hard thinking at the start. These 2 questions will help you get the process under way. What is it that we stand for and what makes us stand out. It could be in relation to a company or an individual product or service. The thing is, that what you finally come up with might be a small amount of words. Surely that cant be right – it cant be worth anything unless there’s a big juicy ‘strategy document’. Well I would argue the opposite. Getting to the heart of what makes a company/product/service tick is a difficult task. And although you may have to do a lot of ground work – the answers should be short and easy to understand. Once you get it right it can be very powerful commercially. That’s because if you know the answers to those 2 questions, then you’ll know what kind of people you want to recruit, want kind of customers you want, how you should develop your product offer, what you should talk about on social media and how to present yourself to the world.

As a famous brand once said – good things come to those who wait. So take the time to get the thinking right at the start.

Guinness

 

 

Digital Annual Reports

There’s still a place for a printed annual report – the texture of the stock, emboss, foil, special colours – all of which can bring your message to life an make a strong impression. But of course we live in a digital world – so why not have the best of both. One option is to summarise your annual report using a combination of video, animations and graphic design – a digital annual report. Your digital summary report lives on a microsite and can have all that Google friendliness built in. Suddenly your message is accessible to all – shareholders, suppliers, clients, investors, staff and potential recruits.

This microsite is a good example of responsive and parallax scrolling web design – ideal for a compelling digital summary report.

ustream digital anuual report

Illustration in Annual Reports

The use of illustration in annual reports is often overlooked. It can work to your advantage to help bring subject matter to life – making your report stand out from its peers. Good photography isn’t always available or even appropriate for some subject matters. Our recent annual report for APIL uses stylised illustrations of the executive team. No need to get the busy exec team into a studio along with all those variables of clothes, make up and ease in front of camera. APIL annual report front cover APIL Chief Exec Illustration

Instagram rebrand

People liked the original Instagram logo but its owner, Facebook, have changed it to a generic corporate. Shame. It’s also been pointed out that its colour palette has been taken from the PowerPoint stock background ‘Early Sunset’. You be the judge…

instagram_logo_old_and_newearlt_sunset_ppt_image