We all know that branding isn’t about logos.
If you’re genuine about cultivating a brand – then you have to do the hard thinking at the start. These 2 questions will help you get the process under way. What is it that we stand for and what makes us stand out. It could be in relation to a company or an individual product or service. The thing is, that what you finally come up with might be a small amount of words. Surely that cant be right – it cant be worth anything unless there’s a big juicy ‘strategy document’. Well I would argue the opposite. Getting to the heart of what makes a company/product/service tick is a difficult task. And although you may have to do a lot of ground work – the answers should be short and easy to understand. Once you get it right it can be very powerful commercially. That’s because if you know the answers to those 2 questions, then you’ll know what kind of people you want to recruit, want kind of customers you want, how you should develop your product offer, what you should talk about on social media and how to present yourself to the world.
As a famous brand once said – good things come to those who wait. So take the time to get the thinking right at the start.
The Tate Design Studio hooked up with Peter Saville to create this can design for the Tate’s house beer – brewed by Fourpure Brewing Co. The can design uses the same colour palette as Saville’s identity for the newly expanded Tate Modern, which showed the gallery’s architecture as an assembly of simplified shapes. Hope it tastes as good as it looks.
There’s still a place for a printed annual report – the texture of the stock, emboss, foil, special colours – all of which can bring your message to life an make a strong impression. But of course we live in a digital world – so why not have the best of both. One option is to summarise your annual report using a combination of video, animations and graphic design – a digital annual report. Your digital summary report lives on a microsite and can have all that Google friendliness built in. Suddenly your message is accessible to all – shareholders, suppliers, clients, investors, staff and potential recruits.
This microsite is a good example of responsive and parallax scrolling web design – ideal for a compelling digital summary report.
The use of illustration in annual reports is often overlooked. It can work to your advantage to help bring subject matter to life – making your report stand out from its peers. Good photography isn’t always available or even appropriate for some subject matters. Our recent annual report for APIL uses stylised illustrations of the executive team. No need to get the busy exec team into a studio along with all those variables of clothes, make up and ease in front of camera.
People liked the original Instagram logo but its owner, Facebook, have changed it to a generic corporate. Shame. It’s also been pointed out that its colour palette has been taken from the PowerPoint stock background ‘Early Sunset’. You be the judge…
The national NHS sustainability Awards took place in Birmingham this year with TV star Michaela Strachan presenting. Our ‘SWITCH to a Sustainable UHNM’ campaign was successful in the behavioural change category. Here’s a poster from the campaign for University Hospitals of North Midlands NHS Trust.
It always pays to ask if there are any unusual items which a new brand identity might be applied to. Here are a couple of pages from the 1976 NASA brand manual.
Marijuana is now legal in Colorado and so Snoop Dogg has applied his extensive product knowledge to a range of chocolates, ’Dogg Treats’ and straight forward weed (for the purists) – the Leafs by Snoop range. Could be an entire new brand category for the UK in years to come – think post prohibition USA 1933 onwards. How long before it’s available by the tills at Tesco?
Pretty in Pink – launching the new Pixie Lott Paint range at the Marble Arch store.
One of the shots from our Holborn Studios shoot for the new Pixie Lott Paint range