Exceptional branding and
design that works

Althorp Branding

The Challenge

Take a 500 year old name

Present it in a way that’s relevant today – to business’s, wealthy private clients and day visitors.

Plus an important addition. Develop a Princess Diana strand to the identity to help keep her memory and her amazing work alive and thriving.

Many visits to Althorp, plenty of listening and analysis of other historic/prestige brands enabled us to develop a clear brand strategy. Three distinct segments which had both overlapping and separate values.

A clear brief and sensitive creativity (design, copywriting and photography) all combined to captured the new (yet very old) Althorp brand in a flexible set of guidelines.

Althorp can now present itself to the world digitally and traditionally in a compelling, consistent and relevant way to it’s varied audiences.

Experience 500 years of history at Althorp Althorp house and deer park Althorp brochure spread - A lasting impression Althorp brochure details Althorp house final resting place of Princess Diana Althorp brochure picture spread Althorp brand guidelines cover Althorp brand guidelines
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