Exceptional branding and
design that works

APIL 2013 Annual Report

The ‘Appil’ Report & Accounts

A simple, clean typographic approach using vibrant ‘app’ style icons for section navigation throughout the report. Each of the sections has it’s own colour way that ties in with the respective app icon.

The printed report has the Apil blue as a special colour to give the type as much clarity as possible. Especially important for the Financial sections.

The digital version of the report uses all of the icons across the top of each page to allow the user to easily navigate from section to section by clicking on the chosen icon. Designed slightly shorter than A4 it’s directly in proportion to an iPad screen – again improving the readers’ experience.

apil_annual_report_ipad_front_cover

 

apil_annual_report_ipad_screens apil annual report_2013_presidents_report_spread apil_annual_report_secretary_ceo_report_spread apil_annual_report_financial_report_spread
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