A flexible line illustration style was introduced. Each point on the perimeter of the front cover illustration represents a single month. The keylines reflect all the inter-related events which together make up the year.
To make maximum use of the production budget the report is 15% bigger than the usual A4 without any increase in print cost. Think of it like cutting shapes out of pastry – we simply have less waste pastry left at the end.
The Association of Personal Injury Lawyers (APIL) is a not for profit organisation. They believe that injured victims deserve committed, well trained lawyers to support their fight for justice. And they understand that injured people can often be the most vulnerable in society and need help.
So the way APIL presents itself makes a difference; to senior government when lobbying, to potential new staff and to the legal community. Which all in turn affect the plight of emotionally exposed, injured people.