‘Ernehale’ means eagle. Arnold (where the school is based) was referred to as ‘Ernehale’ in the Domesday Book, which translates as ‘the valley of eagles’. One of those lovely historical nuggets which can help to forge the direction of an identity.
If an eagle was to sit at the centre of the identity, it couldn’t be too complex (as it would need to embroider easily). We also wanted to avoid a marque with an eagle-esque military look.
It was important to have a strong link to the existing colours (blue and yellow). We altered the tones so it looked less budget airline. We also used the new yellow as a highlight colour rather than in broad areas – and we widened the overall colour palette.
New photography was planned in advance for the summer sports day so that we could capture the spirit of the school on a day like no other.
The fonts are mainly sans serif with a dash of serif used sparingly.
The staff and kids are proud of their school and now they have a fitting identity. It’s also more practical – the website is easy for staff to edit and parents can use it across PC, tablet and mobile.
Ernehale – flying high