Smith Cooper are a firm of accountants with 6 offices across central England. Visiting all the offices it became clear that we needed to present a single firm ethos. By getting to know the firm, we helped to establish and define its core values and produced a user-friendly set of brand, tonality and design guidelines. Our research highlighted advice delivered with clarity and pragmatism. With no photography or illustration to lead on we shifted the focus towards colour and typography to reflect the firm’s approach, drive consistency and provide stand out in a crowded marked. “We wanted to freshen our brand but without changing our logo, to make us stand out from the crowd. The new identity achieved this difficult trick for us.” – Chris Taylor, Managing Director.