Access Facilities
Creating a new name & brand identity for an NHS spin off

An element of the NHS targeting the private sector for the first time. Ever!

1,320 staff and a diverse group of services is a good start. But this is set against five huge competitors with workforces of 35k to 50k and turnover up to £4.6bn. How do you position a start-up against competitors who dwarf you - with a limited budget and a tight timetable.

We started by defining the brand and what would make us succeed against the odds. The name, Estate & Facilities Management, had to change. We delivered a new name and created a complete new brand identity around it. Sitting confidently amongst its powerful private sector competitors the new brand identity had to work across diverse services in a coherent manner. And it had to be flexible enough to seamlessly add any new service additions in the future.

A comprehensive set of brand guidelines captured the spirit and design of the new identity. This ensured that diverse design applications across everything from uniforms & websites to vehicles & new business presentations remained on brand - every time.