Riders for Health
Not so Easy Rider
We loved Riders right from the start… Their passion and commitment to a great cause. Their will to succeed against the odds. And we thought their story could be told much better.
Over 60% of people in sub Saharan Africa live in rural areas where the best roads are little more than dirt tracks. Without reliable transport the millions of pounds invested every year in vaccines and medicines will be wasted because they will fail to get to where they are needed on time. This doesn’t mean providing shiny expensive new vehicles. It means appropriate vehicles and making sure they are driven safely. It means training health workers in daily maintenance. It means employing professional technicians and replacing parts before they cause the vehicle to fail.
All in all - it’s no easy ride.
Yet Riders for Health have achieved some staggering results, for example in Zimbabwe, 225,000 extra people were visited by health care workers in 1 year thanks to motorcycles provided by Riders.
Using the new brand platform we designed, Riders were nominated by the Times as one of their 3 Christmas Appeal causes. This generated coverage worth over £150k, promoted them to a readership of 1.3m, provided some superb photography and gave a big buzz to the entire Riders for Health team. Charity rebranding used to be frowned upon but like any investment, used wisely, it delivers.
Our annual review design hits the reader hard - with full bleed images and stats brought to life in imaginative ways. You get a real flavour of what’s it like in sub Saharan Africa and the dust cover doubles as a poster to hammer the message home. To top it off - portable size, uncoated stock and special orange ink deliver a report which sticks in the minds of its myriad of readers.
“Riders for Health are showing that access to health care can be transformed when transport runs properly”.
HRH The Princess Royal